Alizé Utteryn is an award-winning multi-talented serial media entrepreneur, businesswoman, journalist and global networker based in New York and Miami.
She arrived in the United States in 2009, following a successful executive Human Resources career in France and the Czech Republic.
During 15 years, she has developed various skills in the media, politics, business, fashion and humanitarian fields. Thanks to all her experiences, she has earned a robust top-notch international network that she makes available to AlizéLaVie Agency’s clients.
This agency was created to meet the needs of Diaspora business leaders in terms of networking, public relations, and marketing. The main objective is to help companies increase their visibility and generate more revenue.
Find out more about our assets offered by the agency in the “services” section.
AlizéLaVie Agency mission is to help start-ups & SMBs grow and succeed in the digital age. We believe that a strong online presence is essential for businesses to thrive in today's competitive marketplace. We are committed to providing our clients with the digital and social media marketing strategies, tools, knowledge, and support they need to achieve their business goals.
We follow a methodological flow to analyze, plan, execute, and review our digital marketing strategies to achieve a return on investment.
We start with auditing the brand's digital assets and benchmark them with the industry/competitor landscape.
By analyzing the business's short & long-term goals we understand the economics of budget allocation with key project KPIs to be delivered for achieving a positive return on investment.
A phase-wise plan is prescribed that highlights the main deliverables along with KPIs and timelines.
A team is allocated across various departments for project execution.
Our team combines entrepreneurs, business consultants, marketing evangelists, technocrats, designers & content writers with a vision to solve digital challenges to drive business goals & objectives.
Founder, CEO
COO
Project Head
Head CRM & Analytics
Business Development Manager
Sr Content Writer
Sr Graphic Designer
SEO Specialist
Graphic Designer
Advisor - Technology
Building an in-house digital marketing team is very challenging. Most Founders and CEOs face problems finding the right digital marketing talent with strong business and industry expertise. To solve this problem, AlizéLaVie Agency provides comprehensive and affordable digital marketing and business consulting services to help your business stand out from your competitor, create digital brand awareness across social media, and boost conversions to increase the top line.
Our specialized services help businesses eradicate disorders throughout the business marketing processes and improvise major parameters for positive business growth. Learn more about us.
Business need digital marketing to remain competitive in today’s digital landscape and to reach and engage with their target audience in a cost-effective and measurable way.
Growth marketing is a strategic and dynamic approach to marketing that is geared towards driving business growth through data-driven experimentation, optimization, and innovation.
Digital advertising refers to the use of online channels to promote a brand, product, or service to a targeted audience. It includes a wide range of advertising formats, such as display ads, video ads, social media ads, search engine ads, and native ads.
We design & develop websites & mobile apps for iOS, Android, and cross-platform based on business needs, budget, and timelines. Explore our core strengths with extensive experience in digital engineering services.
Business need digital marketing to remain competitive in today’s digital landscape and to reach and engage with their target audience in a cost-effective and measurable way.
Learn how we helped businesses across various stages of critical disorder and brought them back to good health to flourish and achieve their business objectives.
We immensely appreciate our clients vis à vis business partners showing trust in us and allowing us to understand their problems to help us identify the right solutions to eradicate their business challenges.
This provides answers to commonly asked questions about digital marketing. It serves as a valuable resource for visitors seeking information and clarification regarding various aspects of digital marketing strategies, tactics, and best practices.
Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands to reach and engage with a targeted audience. It involves utilizing various online platforms and strategies to connect with potential customers, build brand awareness, drive website traffic, generate leads, and ultimately, achieve business objectives.
Digital marketing matters for several reasons:
Expanded Reach: It allows businesses to connect with a vast global audience, reaching people across geographical boundaries.
Cost-Effectiveness: Digital marketing offers more cost-effective alternatives compared to traditional marketing methods, allowing businesses to optimize their budgets.
Targeted Audience: Businesses can target specific demographics and market segments, ensuring their marketing efforts reach the most relevant individuals.
Measurable Results: Digital marketing provides extensive analytics and tracking capabilities, enabling businesses to measure and optimize their campaigns based on real-time data.
Personalization and Engagement: Digital marketing allows personalized communication with customers, fostering loyalty and enhancing engagement.
Real-Time Communication: Instant and real-time communication through digital channels enables businesses to interact with customers promptly.
Brand Building and Reputation Management: A strong digital presence helps businesses build their brand image and manage their reputation effectively.
The 7 C's of digital marketing are a framework that can help guide businesses in their digital marketing strategies. They are as follows:
Content: Content is at the core of digital marketing. It involves creating and sharing valuable, relevant, and engaging content across various digital channels to attract and retain the target audience.
Context: Context refers to understanding the specific circumstances, needs, and preferences of the target audience. It involves tailoring the content and delivery to align with the audience's interests and the platforms they use.
Connection: Building and nurturing connections with the target audience is crucial. It involves engaging with customers through various digital touchpoints, such as social media, email marketing, and personalized interactions, to establish meaningful relationships.
Community: Fostering a sense of community around a brand is essential. Businesses can create online communities where customers can interact, share experiences, and provide feedback, thereby building brand advocacy and loyalty.
Commerce: Digital marketing aims to drive commerce and conversions. It involves optimizing the user experience, simplifying the purchasing process, and providing seamless transactions to facilitate online sales.
Channel: Understanding the different digital channels and platforms is key. Businesses should identify the channels where their target audience is present and optimize their marketing strategies accordingly, whether it's social media, search engines, email, or other channels.
Conversion: Conversion refers to the desired actions that businesses want their audience to take, such as making a purchase, signing up for a newsletter, or filling out a form. Digital marketing strategies should focus on optimizing conversion rates by designing compelling calls-to-action and providing a smooth conversion process.
Whether you're a small business just starting out or looking to scale your business we can help. Contact us today to learn more about our services and how we can help you grow your business.
