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Case Study - Health & Wellness

Overview

The US-based physical therapy group was looking to expand their online presence through a new website, social media marketing, and blog creation. Their primary goal was to attract new patients and improve patient experience by integrating a payment gateway for easy payment collection.

The Problem

Objectives

Our client approached us with two main objectives:

Mobile First Website

Develop a website that would allow patients to schedule appointments, make online payments, and access information about the physical therapy group's services.

Social Media Marketing

Implement a social media marketing strategy that would increase the physical therapy group's online visibility and drive traffic to their website.

The Solution

What we offered

Website Development

We started by conducting extensive research on the client's target audience, competitors, and industry trends to gain a better understanding of their business needs. We then designed and developed a responsive website with a clean, modern, and user-friendly interface that would allow patients to easily book appointments and make online payments. To enhance the website's user experience, we created a comprehensive FAQ section that provided answers to frequently asked questions and a blog section where the client could share relevant articles and educational materials with their patients.

Social Media Marketing

After the successful launch of the new website, we shifted our focus to social media marketing. We created a social media strategy that included regular posts on Facebook, Instagram, and Twitter, as well as targeted advertising campaigns.

Results

Benefits

Website Traffic

40% increase in website traffic within six months of launching the new website & reduced bounce rate by 30%

Reviews + Ratings

Therapy centers online reviews and ratings increased by 50% on platforms such as Yelp, Google, and TripAdvisor.

Followers

Increased Facebook page likes by 100% and Instagram followers by 75%. Increased website traffic from social media by 20%

Reservations

The centers saw a 25% increase in online patient bookings through their website's reservation system

Engagements

Increased audience engagement on the blog section, with the audience spending over 10 minutes on average on the blog posts.

Customer Experience

Improved customer satisfaction with the user experience of the website

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