Thoughts From Our Marketing Experts

Turning Your Website into a Lead Generation Machine The smartest investment many firms can make is to optimize their websites for lead generation. It guarantees that you are always attracting new customers and that you are developing relationships with your audience.  However, the process could seem overwhelming. It can be…

How PPC campaigns help solar sales agents in 2023? Most home owners research benefits of solar, ROI on solar, Reviews of solar companies online before making a purchase. As a result, you stand a decent chance of reaching these consumers with pay-per-click marketing. To assist your solar sales agents and begin…

How to Implement a Legal and Compliant Cash Discount Program By now, you’ve probably become aware of the rising popularity of Cash Discount programs as a way to offset your merchant service fees. A Cash Discount program is a method of implementing a service fee to all customers who pay…

HOW TO INCREASE RESTAURANT REVENUES IN 2023 As the US restaurant industry was bouncing back with strong numbers post covid era, the spread of the Delta variant threatens the fragile recovery of U.S. restaurants, according to a report from the National Restaurant Association. Total annual sales at U.S. restaurants are…

How To Find The Effective Rate For Your Processor There’s a creeping cost that can become unmanageable if you’re not aware: the cost of your payment processing. To keep payment processing expenses pruned to the minimum, one of the first things that we do is calculate the effective rate. Once…