Case Study - Real Estate
Introduction
East Group, Engel & Völkers, a reputable Boston-based real estate company, aimed to increase brand visibility, engage with the target audience, and generate high-quality leads through an effective social media marketing campaign. This case study presents the strategies, tactics, and outcomes of their social media marketing efforts.
East Group, Engel & Völkers is a leading real estate agency in the competitive Boston market. The company specializes in luxury properties and caters to high-end clients seeking exceptional real estate experiences. In order to stand out in a crowded industry, East Group recognized the need to leverage social media platforms to connect with potential buyers, sellers, and renters.
Goals
Objectives
Strategy Development
What we offered
East Group identified key social media platforms where their target audience is most active, including Facebook, Instagram, and LinkedIn.
The company developed a comprehensive content strategy to provide value, educate, and entertain the audience. This included a mix of high-quality visuals, informative articles, virtual tours, client testimonials, market trends, and local Boston attractions.
East Group maintained a consistent brand voice, style, and visual identity across all social media platforms, reflecting the agency’s professionalism and commitment to luxury real estate.
The company formed partnerships with influential local bloggers, interior designers, and lifestyle influencers, who promoted East Group’s listings and services to their engaged followers.
East Group allocated a portion of their marketing budget to targeted social media advertising campaigns, focusing on specific demographics and geographic areas to reach potential clients.
East Group consistently shared visually appealing content, such as high-resolution property photos, videos, and virtual tours, accompanied by informative captions and compelling storytelling.
The company actively engaged with their audience by responding to comments, direct messages, and inquiries promptly. They also ran contests, polls, and Q&A sessions to encourage interaction and gather feedback.
East Group created branded hashtags related to luxury living, Boston, and the real estate industry, encouraging users to share their experiences, favorite properties, and dream homes.
The company strategically targeted ads to specific demographics, interests, and locations, promoting their listings, services, and open houses. They optimized ad performance based on engagement metrics and lead generation.
Our Offerings
Results
East Group’s social media presence grew significantly, with a substantial increase in followers, reach, and engagement across platforms.
The company successfully generated high-quality leads through their social media campaigns, resulting in an increase in property inquiries, consultations, and successful transactions.
East Group witnessed a notable increase in website traffic, with a significant portion originating from social media platforms.
The collaboration with local influencers and the consistent sharing of informative content positioned East Group as a trusted authority in the luxury real estate market.
East Group’s active engagement with their audience resulted in a positive sentiment, with clients and prospects perceiving the company as responsive, knowledgeable, and customer-centric.
